Quick Answer: When Did The Shredded Wheat Commercial Come Out?

Shredded wheat

Shredded wheat is a breakfast cereal made from whole wheat that comes in three sizes: bite-sized, miniature, and frosted varieties. It was first made in the United States in 1893, and production in the United Kingdom began in 1926.

United States and Canada

In 1890, Henry Perky developed a method of processing wheat into strips that were formed into pillow-like biscuits, and in 1895, he received United States Patent Number 548,086, dated 15 October 1895. Shredded wheat biscuits proved more popular than the machines, so he opened bakeries.


The former Shredded wheat factory in Welwyn Garden City, Hertfordshire, first opened in 1926, and the tall concrete cereal silos that are part of the factory are a local landmark. The first 18 storage units were completed in 1926, with another 27 built in 1938.


Shredded Wheat has a special place in British popular culture thanks to a long-running television advertising campaign that included phrases like “I bet you can’t eat three” and even a black hole that exploded when the third biscuit was sucked into it.

Trademark of the term “Shredded Wheat”

Kellogg’s Shredded Wheat was the result of a legal battle with National Biscuit Company, in which the Supreme Court ruled that shredded wheat was generic and not trademarkable, and the right to use the name “shredded wheat” to describe the product, as well as its patent, passed into the public domain.

Serving and nutrition

160 calories, 1 gram of fat, and 6 gram of dietary fiber (12.8% by weight) are found in two biscuits (47 g).

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See also

Frosted Mini-Wheats, a frosted shredded wheat cereal Raisin Wheats, a filled shredded wheat cereal Weetabix, a wheat-based biscuit cereal Triscuit, a savory cracker made in a similar way


Snodgrass, Mary Ellen, Encyclopedia of Kitchen History, London: Routledge, 2004, p. 180. Ludacer, Randy, “Shredded Wheat Documents: Cereal as Intellectual Property,” Beach Packaging Design, April 19, 2011, p. 8. Di Cola, Joseph M., and David Stone, Images of America: Chicago’s 1893 World’s Fair, Charleston, S.C.: Arcadia Publishing, 2012, p. 8.

External links

Official website Kellogg Co. v. National Biscuit Co., 305 U.S. 111 (1938) at Findlaw Shredded wheat history chronology Closure of Welwyn Garden City plant Picture of Welwyn Garden City factory, Feb 2007, at Geograph.org.uk Darling Associates project to redevelop Welwyn Garden City factory[ permanent dead link ]

When was Post Shredded Wheat invented?

Shredded wheat, which is made by boiling and partially drying whole wheat before being drawn or pressed into shreds and baked, is relatively bland but high in dietary fiber. It was invented in 1893, and Nabisco began commercial production in 1901.

When did Nabisco stop making shredded wheat?

In 1992, shredded wheat production ceased in Niagara Falls, but the factory continued to produce Triscuits; the following year, Kraft-General Foods purchased all shredded wheat production, leaving Nabisco with only Triscuits.

What is wrong with shredded wheat?

u201cHowever, tests show that Shredded Wheat contains glyphosate, the active ingredient in Monsanto’s Roundup, which is a known toxin linked to a long list of potential and serious health problems.u201d

Do they still make Original Shredded Wheat?

It was purchased by Nabisco (National Biscuit Company) in December 1928, and production of Shredded Wheat in the United States was moved to Naperville, Illinois, in 1954, where it is still made. The cereal is still marketed as Muffets in Canada, but is now marketed as Quaker Shredded Wheat in the United States.

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Is Shredded Wheat healthy?

Shredded wheat is a super healthy cereal with an impressive 6 grams of fiber and only two ingredients (wheat and one preservative). Top it with fresh or frozen berries for an extra boost of antioxidants and fiber. Filling, simple, and delicious.

What does Never Eat Shredded Wheat mean?

Filters is a mnemonic for remembering the parts of a compass.

Is Frosted Shredded Wheat good for you?

Frosted Mini-Wheats is high in fiber, with one serving providing 90% of the Daily Value for iron based on a 2,000-calorie diet.

Who owns Shredded Wheat?

Shredded Wheat | Nestlu00e9 Cereals | 100% Wheat, 100% British

What is the oldest cereal?

Granula is the world’s oldest cereal, having been invented in 1863 by Dr. James Caleb Jackson, who ran a health spa in upstate New York. While cereal grains and hot cereals have been consumed for years, Granula was the first breakfast cereal as we know it today.

Is shredded wheat a good source of fiber?

Shredded whole wheat cereal with low-fat milk is the best choice of traditional breakfast cereals because it is low in sugar and salt and high in fiber.

Is shredded wheat good for high blood pressure?

According to Harvard researchers, eating a bowl of whole-grain and high-fiber breakfast cereal, such as oatmeal, oat squares, bran flakes, or shredded wheat, on a daily basis can reduce your risk of developing high blood pressure by 20%.

Does shredded wheat make you poop?

Wheat bran, the outer layer of the wheat kernel, is a fiber force with a whopping 25 grams per cup, and studies show it can relieve constipation and improve digestion. Sprinkle it over your oatmeal, eat a bowl of bran cereal, or make a batch of bran muffins.

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Can you eat three Shredded Wheat?

David Cameron has announced that he will not seek re-election to a third term as Prime Minister, citing a Shredded Wheat advertising slogan from more than 30 years ago. Cue music as the slogan “Shredded Wheat. Bet you can’t eat three” appears.

How old is Shredded Wheat?

Shredded Wheat was created in 1892 by Perky, who was looking for a cereal to help him with his indigestion.

Did Frosted Mini Wheats get smaller?

Frosted Mini-Wheats were first introduced in the United States in 1969 as a large size portion in regular and brown sugar/cinnamon flavors, and were later followed by a bite-size portion in 1980, with the original large size Mini-Wheats being renamed “Big Bite” by 2001 and eventually discontinued entirely in 2015.

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