How an Accidental Invention Changed What Americans Eat for Breakfast
Cold cereals, such as Kellogg’s Toasted Corn Flakes, Grape-Nuts, and Shredded Wheat, were popular in the 1950s because they were lighter and easier to digest than traditional breakfast staples, and they provided men, women, and children with previously unimaginable levels of convenience.
What breakfast was like before cereal
Breakfasts in the nineteenth century were much larger and meatier, owing to the industrialization of beef and pork production in Midwestern cities like Chicago and Cincinnati. A heavy morning meal was also becoming less popular for health reasons.
The Kellogg brothers and the birth of cereal
Dr. John Harvey Kellogg, a Seventh-day Adventist who promoted a vegetarian diet and enemas, was one of America’s first wellness gurus. His philosophy of “biologic living” emphasized regular exercise, massage therapy, and drinking plenty of water.
How corn flakes came to be
Kellogg believed that baking whole grains at high temperatures made them more digestible and healthier; according to company history, the flakes were created after a batch of cereal dough was accidentally left out for too long; by 1909, Will’s company was producing 120,000 cases of Corn Flakes per day.
How cereal changed breakfast forever
With the completion of the transcontinental railroad in the nineteenth century, Kellogg, Post, and other newly recognizable packaged-food brands emerged. C.W. Post adapted Kellogg’s cereal recipe into his own mass-produced version, Grape-Nuts, and even bought exclusive rights to manufacture the cereal-rolling machine needed in the cereal production process.
Who invented toasted cornflakes?
Corn flakes, also known as cornflakes, are a breakfast cereal made from toasting corn (maize) flakes. They were invented in 1894 by William Kellogg for patients at the Battle Creek Sanitarium, where his brother John Kellogg was superintendent.
When did Post Toasties cereal come out?
When Post Toasties were first introduced in 1904, they were known as Elijah’s Manna.
What is the oldest cereal still made today?
Granula is the world’s oldest cereal, having been developed in 1863.
What was the first Kellogg cereal?
Kellogg’s Corn Flakes, headquartered in Battle Creek, Michigan, was one of the first and is still one of the most popular breakfast cereals in the United States. The company was founded in 1900 as the Sanitas Food Company by the brothers W.K. Kellogg and W.K. Kellogg.
Was Corn Flakes a mistake?
When a granola recipe went wrong in 1898, brothers W.K. Kellogg and John Harvey Kellogg accidentally flaked wheat berries while making granola, W.K. Kellogg decided to try flaking corn, and Corn Flakes were born.
Is Kellogg’s Corn Flakes healthy?
Although corn flakes appear to be a healthy breakfast option, their nutritional profile does not qualify them as a healthy low-calorie breakfast food, as they contain a lot of sugar in the form of high fructose corn syrup (HFCS).
What is the best cereal ever?
Breakfast Cereals: The 20 Best Of All Time
- Frosted Flakes.
- Honey Bunches of Oats.
- Cap’n Crunch Berries.
- Honey Nut Cheerios.
- Apple Jacks.
- Corn Pops.
Do they still sell Post Toasties?
Post Toasties were an early American breakfast cereal made by Post Foods, and the flavors Frosted Flakes, O’s, and Corn Flakes are all listed as discontinued on the PostFoods website as of August 2016.
What are the top 5 healthiest cereals?
You Can Eat These 15 Healthiest Cereals
- Oats. Oats are a healthy and delicious cereal option.
- DIY Cinnamon Crunch Cereal.
- Kashi 7 Whole Grain Nuggets.
- Post Foods Grape Nuts.
- Bob’s Red Mill Paleo-Style Muesli.
- Ezekiel 4:9 Sprouted Grain Cereals.
Who first put milk in cereal?
James Caleb Jackson, a religiously conservative vegetarian who ran a medical sanitarium in western New York, invented granula, a breakfast cereal made from graham flour dough that had been dried and broken into shapes so hard that they had to be soaked in milk overnight.
What is the most popular cereal in America?
Cheerios is America’s favorite cereal in terms of revenue and boxes sold.
Which Kellogg’s is best for weight loss?
Kellogg’s Special K, made of whole grain wheat, rice, wheat bran, soluble wheat fiber, and brown sugar syrup, is touted as one of the best cereals to eat for breakfast, lunch, or dinner if you’re trying to lose weight. The Red Berries flavor tastes delicious and doesn’t make you feel like you’re on a diet.
Who is bigger Post or Kellogg?
Kellogg’s reported $13.6 billion in revenue in fiscal 2019, while Post Holdings reported $5.7 billion in fiscal 2020, an increase from fiscal 2019 and the company’s second-best figure in the last five full fiscal years.
Who is Kellogg biggest competitor?
J.M. Smucker Company, General Mills Inc., Nestle USA, Frito-Lay, and Ingredion are among Kellogg’s competitors.